The important of being a KOL
Everyone know KOL refer to Key Opinion Leader, now KOL already replace traditional media , and become the major source of online marketing to influence customers.
Major brand like Sony, Canon or Nikon , when they release their new products, they are now invite KOL to test and review the product directly. Who already replace the role of media before.
Because Youtube movie provide the best way for most people know in a very short period. So, Youtube KOL become more important than before. Base on their video and comment, KOL can become the main important person to influence comment and perception of new product.
Is KOL good?
The problem of KOL for brand is more difficult to control, because the content they create sometimes not easy to control. Some of the extreme case for iPhone review is even more unbelievable, like drop test or simply put the phone into the water.
Although we know being a KOL is sometimes not easy, you need time to build up your fans and supporters. So being a KOL indeed is not easy.
A good KOL will keep a good relations with brands. They will also think from the customer and plan a good projects for promotions.
Digital marketing difference in different regions?
Yes , for most case , Hong Kong is Facebook and IG, but for Europe , Digital marketing is sell-driven
