Gitzo Légende tripod generate brand customer concern

Gitzo recently fall into a problem because of lack of communication to customer.

Gitzo is a premium brand in photography tripod, everyone use tripod should know.

Recently Gitzo is in war with customers in the comments section of its Indiegogo campaign page for the Légende tripod, for lack of communication with its customers regarding delays to deliveries.

Gitzo explain an issue with packaging being the problem, and has recently revised its expected shipping date to September 2021 — it was originally supposed to arrive in May when announced in March this year.

As a premium brand company, firstly Gitzo use Indiegogo campaign page to raise funds is strangle, but some company did really well recently, I think Gitzo hope to test the marketing respond.

Secondly, there is some quality problem when the Légende tripod shipped to first batch of customer. Actually, if Gitzo agree to recall the products, it should be fine. But what is the main problem is , Gitzo marketing people did not respond customer very well, it cause distrust and misunderstanding, due to the Légende tripod cost much more compare to other brand tripod.

The simple and best approach to respond is to sent a customer a letter, to explain why the product would be delay and also provide a way for customer to refund or wait.

I think this should solve the problem and will not let Gitzo falling into the a trap of making customer angry.

--

--

--

自遊撰稿人

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

5 Reasons Why Social Media Matters For Growing Your E-commerce Business

Your website is the window into your brand. It can also be a revenue generator﹩

8 Reasons you need an Amazon PPC Agency with Hybrid Automation to take your business to the next…

8 Reasons you need an Amazon PPC Agency with Hybrid Automation to take your business to the next level

Website Essentials That You Should Know About

Content Creation Is the Opposite of a Get-Rich-Quick Scheme

The Untapped Market: An introduction to podcast advertising

How push notifications can influence traffic and revenue for an online shop

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
YUEN SIU LUN

YUEN SIU LUN

自遊撰稿人

More from Medium

What is a Good ROAS for E-Commerce?

Why Supply Chain Delays Happen, and How eComm Stores can Cope

Aiki Wiki, Wikipedia We Have a Problem update, pt 3

Voice Assistants- Making Food Ordering and Delivery a Pleasure